27 Apr Happiness Marketing: Our Favorite Kind
A while back I was noticing this great trend of advertising that promoted positive lifestyle choices or keeping a positive outlook. Most of that trend began when the world started to recognize economic strife and needed a little encouragement to get out and stimulate the sickly economy (i.e. convince consumers, with a big smile and a hug, to spend their hard-earned money on their products).
Regardless of the fact that the intent was to stimulate spending and not necessarily improve mental health, the sentiment and message was and still is, nice. Because of that, we will continue to point out that type of advertising because they seem responsible and are meeting the needs of their public. They are right. Sometimes we do need a hug and a smile when we are going through hardships, even when that hug and a smile is cloaking a hard sell. And sometimes we just wanna buy stuff! Hey, if it makes us happy… (but be responsible my fellow shop-a-holic sisters and brothers)
So, since I find the idea of what I call “happiness marketing” to be such a grand thing, I always notice it and think to share with all of you positive thinkers. I mean, what if you missed it? 😉
The most recent find has been these new Kaiser Permanente radio commercials. They are just wonderful (as we gush, please note we here at Positivity Works! have no affiliation with any advertisers we mention. We just heart things sometimes). The campaign focuses on well-being and are entitled “Thrive”. Kaiser touts them as supporting the mind, body and spirit. Each one spreads a positive message about mental and physical health in an engaging and educational way.
There is one about the healing and mood boosting powers of music and assigns you a “sonic prescription” for using music as self-care when you’re feeling down. And the play therapist in me absolutely loves the one that tells you to “put the play back in your day” and how play (i.e. doing the things you love) can keep you young and healthy.
There is another about how happy people “tend to be happier” and they give us some statistics about it and great ideas too! My favorite line…”Is it just me, or do happy people seem to get all the breaks?” The ad seems to be making a point about self-fulfilling prophecies (mental health jargon) and the idea that if you believe that you can be happy and that things will go well for you, they will. Love it. (Did that blow your mind? Yes, we know. Big thinking goes on here *insert smug smile*).
To check out the ads mentioned and get exposed to some great resources that benefit your overall health, click on the links below and check out the Kaiser Permanente Thrive website here.